Sales don’t pay the bills. Margins do.
Build a stronger retail home furnishings business with more than 100 Practical and Profitable Ways to Multiply Margins.

Margins
Optimizing profitability through pricing, products, add-ons and inventory.

Performance
Turning customer conversations into profits.

Relationships
Building loyalty through exceptional service.

About Brad
''My goal is to help your business thrive.''

Known as the “Margin Builder”, Brad is the author of the Margin + Plus MethodTM, a new industry playbook that helps business owners understand how to improve profitability by leveraging three key pillars: margins, performance and relationships. For more than 25 years, Brad has led Zucora Inc., a company devoted to helping home furnishing retailers build their businesses with profitable protection programs and innovative performance improvement strategies.
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